H&M has apologized for an online advertisement that featured a black boy modeling a sweatshirt reading “Coolest monkey in the jungle.”
The image, which was recently advertised on the Swedish clothing retailer’s website in Britain, ignited an uproar on social media, with critics saying it was tone deaf and filled with racist undertones.
“We understand that many people are upset about the image. We, who work at H&M, can only agree,” H&M said Monday in a statement to The Washington Post. “We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.
Get H&M the FUUUUUUCK out of here. It’s a wrap for this glorified salvation army fake fashion store that’s still selling faded jeans that weird chicks were wearing on MTV’s NEXT 12 years ago. If you’re still shopping at H&M then you have to know there are better ways to waste $12 instead of buying a graphic tee that says ‘Is It Friday Yet?’.
‘Coolest Monkey’. Nope. Doesn’t matter if you’re from Sweden, London, The Bronx or Tasmania, you know what calling a black person a monkey means. The biggest global sport in the world is soccer where black players are constantly called monkeys by opposing fans every country they play. This slur isn’t exclusive to the borders of the United States.
Fuck H&M for this nonsense. Obviously this kid had no say in this. My mans is out here trying to build his modeling resume. Catch him on billboards nationwide. Can’t knock the hustle. But those H&M checks must be absolute fire if this kid’s parents were like ‘yup, my son is the coolest monkey. Sure. How many business days until this Swedish check clears?’ Can’t. Knock. The. Hustle.
It’s a wrap for H&M. No more parties in Sweden.
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