I Don't Give a Shit About The BIG3

The BIG3 is a 3-on-3 basketball league created by antisemitic rapper Ice Cube and his long-term Jewish business partner Jeff Kwatinetz—where retired basketball players wheeze through half-court pickup games you’d see at your local YMCA.

I never wanted the league to fail. I was indifferent about the whole thing.

It’s cool these old-timers get a chance to keep chucking up shots and getting some paychecks.

It’s always sucked knowing professional athletes dedicate their entire lives to a sport and then suddenly have to just like, care about other things at the age of 35.

For me, the BIG3 was a nice retirement community for those guys who never actually got a chance to announce their retirements because they weren’t the main stars we cared about and NBA teams just stopped calling them.

And speaking of the NBA not calling, Ice Cube has been on a press run throwing Molotov cocktails at the league and league commissioner, Adam Silver, for not supporting the BIG3.

Here he is with Joe Rogan of all people, claiming the NBA is tampering behind the scenes to stop networks from airing their games and they’re telling companies not to sponsor the BIG3.

The league the NBA loves to hate…Welcome to the “Fuck The Gatekeepers Podcast Tour”

First stop, @joerogan…guess who’s next? pic.twitter.com/1watQ5pAKE

— Ice Cube (@icecube) June 29, 2023

I understand the NBA ignoring the BIG3.

Their summer is focused on running the summer league and the WNBA. I imagine they see zero incentive backing up a whole ass new basketball league full of gray-bearded old men playing boring half-court 3-on-3 games, regardless of whether or not the league is full of former NBA players.

There are former NBA players in the Puerto Rican leagues right now. Adam Silver isn’t rushing to share revenue with them.

Plus, the league is run by Ice Cube who has turned his entire identity into blaming everything on the Jews. Here’s a tip for every business owner out there: if you want to work with advertisers, don’t turn your Twitter timeline into Adolf’s mood board.

In the last month, Ice Cube has sat down with Joe Rogan and Tucker Carlson. Hm, I can’t understand why Coca-Cola isn’t stuffing $100 bills in your pockets.

And Ice Cube isn’t the only one who’s crying about the NBA’s lack of help.

Enter Stephen Jackson, head coach of the Trilogy BIG3 team, and apparent face of the biggest Civil Rights Movement in American history:

Stephen Jackson calls out the NBA and says he’s the face of the biggest civil rights movement ever pic.twitter.com/EuPFK8mVL7

— NBACentral (@TheDunkCentral) August 1, 2023

“This is the only Black-owned professional league, we need to come out and support it, and I’ve been his guy since year one. He’ll tell you I just want to see him win. There’s no reason for the NBA to not support this league, it’s all ex-NBA players.”

“I’m going to give you a perfect example, I’m the face of the biggest civil rights movement ever with the George Floyd [protests], I’m an NBA champion, played in the NBA, the NBA didn’t reach out to me for the Black Lives Matter, the movement for social justice or for equality.

“But you have a player that’s the face of the movement, why you not reaching out? So they don’t move how we supposed to move, they move how they wanna move.”

Is this supposed to make me want to watch the BIG3?

A guy saying he is the face of the biggest Civil rights Movement ever because he happened to be friends with George Floyd?

Stephen Jackson saying he’s the face of the biggest Civil Rights Movement ever is like me saying I’m the face of feminism because I’ve bought a girl Plan B.

And the biggest civil rights movement EVER? Ya know, the one MLK ran in the 60’s led to real national legislation and change. The George Floyd movement led to Atlanta building a cop city.

Shout out to the BIG3, a league run by a guy who thinks Jews are demons and a guy who thinks he’s Malcolm X. Can’t wait to watch every week!!

Everyone go watch Slamball where players (in their physical prime) do crazy dunks and none of the people in charge are sitting outside of the NBA offices begging for coins before getting in front of a microphone and claiming to be more important than Nelson Mandela.

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