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This ‘Slap Rihanna’ Snapchat Ad Seems Problematic

In a statement to BBC News, a representative from Snapchat tried to remedy the situation. “The advert was reviewed and approved in error, as it violates our advertising guidelines,” they said. “We immediately removed the ad last weekend, once we became aware.”

But the apology isn’t swaying Rihanna, who went on her Instagram story Wednesday morning to criticize the company for shaming survivors of domestic abuse.

“Now SNAPCHAT I know you already know you ain’t my favorite app out there!” she writes in the post. “But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would bring intentionally shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet…you let us down! Shame on you. Throw the whole app-oligy away.”



It’s very possible to shit on Chris Brown for being a disgusting human and beating Rihanna without making a weird game out of it and also making fun of Rihanna in the process. She might be one of the most universally loved people on planet Earth sooo ‘slap Rihanna’ just doesn’t even make sense in any context, especially in the context of ‘punch Chris Brown’.

Snapchats over now, right? Whatever Rihanna says goes. People think that Donald Trump is the most important leader in the world but we all know that the world is in the hands of Rihanna and Snapchat is trying to make us slap her? Yea, Snapchat is over.

From now on if you want to send me boobs, you’re just going to have to do it via text like we’re neanderthals living in the year 2009, ya know, when Chris Brown beat Rihanna and it wasn’t funny then and it isn’t funny now.

RIP Snapchat.


Thanks for reading. Tweet to @TheLesterLee if you’ve had about enough with Snapchat. Also, go ahead and throw Deadseriousness a Like on Facebook so that I can keep the lights on around here at HQ.


Written by TheLesterLee

Created Deadseriousness after being fired from every job I've ever had. One faithful night I drew the conclusion that if I was going to be unemployed, I might as well write articles that will guarantee I am un-hireable going forward. This website is the equivalent to a face tattoo.

E-mail to talk directly about all Deadseriousness related stuff or if you just want to talk about like, the Yankees or Marvel comics or whatever.

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