The sport itself has changed. Some disciplines are gradually returning to resume their activity in circumstances in ways never seen before. In this new context, clubs and athletes face, like the rest of society, an unknown situation, which affects all areas. Professional sport has an intrinsic element to its activity: the fans and the passionate relationship they establish with their clubs and idols. This relationship has been modified by the confinement situation caused by COVID-19, which has led to the suspension of competitions. This has substantially modified the way in which organizations and athletes manage engagement with these communities that are essential for the sports industry.
Solidarity has been formed.
Many athletes are also championing solidarity initiatives in our country in order to help alleviate the effects of the pandemic. Rafal Nadal, Pau Gasol, Sergio Ramos, Fernando Alons or Leo Messi are just some of the most significant examples of relevant figures from the world of sports who have wanted to join the fight against the coronavirus, taking advantage of their status as public figures and their ability to influence. Many institutions have come together to raise funds to fight COVID-19. Many initiatives like this are reinstalling faith into people and bringing people even closer together through sport during these times. It is refreshing and interesting.
In any case, the general public are getting more and more accustomed to the fact that spectacle sport will take a path and its journey and sport, leisure, health, healthy life, fashion and popular technology, far from diminishing, will change. Most have become digital. Many trends are changing, you can read more about it at sporticos.com.There is no doubt that people want to travel the path of these values in the first person, enjoy them and live them in a group. The passion for sport will continue, but now there is a whole universe that has opened up for the sports industry. To connect to fans in different ways, to use digital technology to promote and to share information as well as to allow people to still watch the games that they love. And in this scenario, we all must and can contribute through app downloading, sharing facts and continuing to love the world of sport.